SalaryByCity

Accountants and Auditors vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Accountants and Auditors

$81,680

Median annual salary

1,448,290 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Accountants and Auditors professionals earn $4,730 more per year than Market Research Analysts and Marketing Specialists professionals — that's 6.1% higher. At the 90th percentile, Accountants and Auditors earns $141,420 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Accountants and Auditors$52,780 – $141,420
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$42,070$144,610

Detailed Salary Comparison

PercentileAccountants and AuditorsMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$52,780$42,070+$10,710
25th Percentile$64,660$56,220+$8,440
Median (50th)$81,680$76,950+$4,730
75th Percentile$106,450$104,870+$1,580
90th Percentile$141,420$144,610$-3,190
Mean (Average)$93,520$86,480+$7,040

Employment Numbers

Accountants and Auditors

1,448,290

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Accountants and Auditors

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$121,630
San Francisco-Oakland-Berkeley, CA$105,750
New York-Newark-Jersey City, NY-NJ-PA$105,100
Washington-Arlington-Alexandria, DC-VA-MD-WV$99,440
Seattle-Tacoma-Bellevue, WA$99,380

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Accountants and Auditors or Market Research Analysts and Marketing Specialists?
Accountants and Auditors professionals earn more, with a median salary difference of $4,730 (6.1% higher) as of 2024 BLS data.
What is the salary range for Accountants and Auditors?
Accountants and Auditors salaries range from $52,780 (10th percentile) to $141,420 (90th percentile), with a median of $81,680.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Accountants and Auditors and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 1,448,290 Accountants and Auditors positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Accountants and Auditors?
Career decisions depend on many factors beyond salary. Accountants and Auditors has a median salary of $81,680 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS