General and Operations Managers vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)
Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.
Market Research Analysts and Marketing Specialists
$76,950
Median annual salary
861,140 employed nationally
Which Career Pays More?
General and Operations Managers professionals earn $26,000 more per year than Market Research Analysts and Marketing Specialists professionals — that's 33.8% higher.
Salary Range Comparison
General and Operations Managers$47,420 – N/A
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$42,070$144,610
Detailed Salary Comparison
| Percentile | General and Operations Managers | Market Research Analysts and Marketing Specialists | Difference |
|---|---|---|---|
| 10th Percentile | $47,420 | $42,070 | +$5,350 |
| 25th Percentile | $67,160 | $56,220 | +$10,940 |
| Median (50th) | $102,950 | $76,950 | +$26,000 |
| 75th Percentile | $164,130 | $104,870 | +$59,260 |
| 90th Percentile | N/A | $144,610 | N/A |
| Mean (Average) | $133,120 | $86,480 | +$46,640 |
Employment Numbers
General and Operations Managers
3,584,420
employed nationwide
Market Research Analysts and Marketing Specialists
861,140
employed nationwide
Top Paying Cities
Best Cities for General and Operations Managers
| City | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $162,480 |
| San Francisco-Oakland-Berkeley, CA | $152,090 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $151,420 |
| New York-Newark-Jersey City, NY-NJ-PA | $149,260 |
| Seattle-Tacoma-Bellevue, WA | $141,280 |
Best Cities for Market Research Analysts and Marketing Specialists
| City | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 |
| San Francisco-Oakland-Berkeley, CA | $124,840 |
| Seattle-Tacoma-Bellevue, WA | $102,390 |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 |
| Boston-Cambridge-Nashua, MA-NH | $95,930 |
Frequently Asked Questions
Who earns more: General and Operations Managers or Market Research Analysts and Marketing Specialists?
General and Operations Managers professionals earn more, with a median salary difference of $26,000 (33.8% higher) as of 2024 BLS data.
What is the salary range for General and Operations Managers?
General and Operations Managers salaries range from $47,420 (10th percentile) to N/A (90th percentile), with a median of $102,950.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many General and Operations Managers and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 3,584,420 General and Operations Managers positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to General and Operations Managers?
Career decisions depend on many factors beyond salary. General and Operations Managers has a median salary of $102,950 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.
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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS