SalaryByCity

Home Health and Personal Care Aides vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Home Health and Personal Care Aides

$34,900

Median annual salary

3,988,140 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Market Research Analysts and Marketing Specialists professionals earn $42,050 more per year than Home Health and Personal Care Aides professionals — that's 120.5% higher. At the 90th percentile, Home Health and Personal Care Aides earns $44,190 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Home Health and Personal Care Aides$25,600 – $44,190
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$25,600$144,610

Detailed Salary Comparison

PercentileHome Health and Personal Care AidesMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$25,600$42,070$-16,470
25th Percentile$30,370$56,220$-25,850
Median (50th)$34,900$76,950$-42,050
75th Percentile$37,980$104,870$-66,890
90th Percentile$44,190$144,610$-100,420
Mean (Average)$34,990$86,480$-51,490

Employment Numbers

Home Health and Personal Care Aides

3,988,140

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Home Health and Personal Care Aides

CityMedian
Seattle-Tacoma-Bellevue, WA$46,690
Portland-Vancouver-Hillsboro, OR-WA$44,320
Boston-Cambridge-Nashua, MA-NH$39,790
Providence-Warwick, RI-MA$39,520
Hartford-East Hartford-Middletown, CT$38,360

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Home Health and Personal Care Aides or Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists professionals earn more, with a median salary difference of $42,050 (120.5% higher) as of 2024 BLS data.
What is the salary range for Home Health and Personal Care Aides?
Home Health and Personal Care Aides salaries range from $25,600 (10th percentile) to $44,190 (90th percentile), with a median of $34,900.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Home Health and Personal Care Aides and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 3,988,140 Home Health and Personal Care Aides positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Home Health and Personal Care Aides?
Career decisions depend on many factors beyond salary. Home Health and Personal Care Aides has a median salary of $34,900 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS