SalaryByCity

Management Analysts vs Market Research Analysts and Marketing Specialists: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Management Analysts

$101,190

Median annual salary

893,900 employed nationally

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Which Career Pays More?

Management Analysts professionals earn $24,240 more per year than Market Research Analysts and Marketing Specialists professionals — that's 31.5% higher. At the 90th percentile, Management Analysts earns $174,140 compared to $144,610 for Market Research Analysts and Marketing Specialists.

Salary Range Comparison

Management Analysts$59,720 – $174,140
Market Research Analysts and Marketing Specialists$42,070 – $144,610
$42,070$174,140

Detailed Salary Comparison

PercentileManagement AnalystsMarket Research Analysts and Marketing SpecialistsDifference
10th Percentile$59,720$42,070+$17,650
25th Percentile$76,770$56,220+$20,550
Median (50th)$101,190$76,950+$24,240
75th Percentile$133,140$104,870+$28,270
90th Percentile$174,140$144,610+$29,530
Mean (Average)$114,710$86,480+$28,230

Employment Numbers

Management Analysts

893,900

employed nationwide

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Top Paying Cities

Best Cities for Management Analysts

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$141,150
Boston-Cambridge-Nashua, MA-NH$134,580
Seattle-Tacoma-Bellevue, WA$129,900
San Francisco-Oakland-Berkeley, CA$128,120
Washington-Arlington-Alexandria, DC-VA-MD-WV$125,820

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Frequently Asked Questions

Who earns more: Management Analysts or Market Research Analysts and Marketing Specialists?
Management Analysts professionals earn more, with a median salary difference of $24,240 (31.5% higher) as of 2024 BLS data.
What is the salary range for Management Analysts?
Management Analysts salaries range from $59,720 (10th percentile) to $174,140 (90th percentile), with a median of $101,190.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
How many Management Analysts and Market Research Analysts and Marketing Specialists jobs are there?
There are approximately 893,900 Management Analysts positions and 861,140 Market Research Analysts and Marketing Specialists positions nationwide according to 2024 BLS data.
Is it worth switching from Market Research Analysts and Marketing Specialists to Management Analysts?
Career decisions depend on many factors beyond salary. Management Analysts has a median salary of $101,190 while Market Research Analysts and Marketing Specialists earns $76,950. Consider job satisfaction, growth prospects, required education, and work-life balance.

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Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS