SalaryByCity

Market Research Analysts and Marketing Specialists vs Web Developers: Salary Comparison (2024)

Side-by-side salary comparison using 2024 Bureau of Labor Statistics data.

Market Research Analysts and Marketing Specialists

$76,950

Median annual salary

861,140 employed nationally

Web Developers

$90,930

Median annual salary

78,860 employed nationally

Which Career Pays More?

Web Developers professionals earn $13,980 more per year than Market Research Analysts and Marketing Specialists professionals — that's 18.2% higher. At the 90th percentile, Market Research Analysts and Marketing Specialists earns $144,610 compared to $162,870 for Web Developers.

Salary Range Comparison

Market Research Analysts and Marketing Specialists$42,070 – $144,610
Web Developers$48,560 – $162,870
$42,070$162,870

Detailed Salary Comparison

PercentileMarket Research Analysts and Marketing SpecialistsWeb DevelopersDifference
10th Percentile$42,070$48,560$-6,490
25th Percentile$56,220$63,140$-6,920
Median (50th)$76,950$90,930$-13,980
75th Percentile$104,870$124,300$-19,430
90th Percentile$144,610$162,870$-18,260
Mean (Average)$86,480$98,790$-12,310

Employment Numbers

Market Research Analysts and Marketing Specialists

861,140

employed nationwide

Web Developers

78,860

employed nationwide

Top Paying Cities

Best Cities for Market Research Analysts and Marketing Specialists

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$139,140
San Francisco-Oakland-Berkeley, CA$124,840
Seattle-Tacoma-Bellevue, WA$102,390
New York-Newark-Jersey City, NY-NJ-PA$97,360
Boston-Cambridge-Nashua, MA-NH$95,930

Best Cities for Web Developers

CityMedian
San Jose-Sunnyvale-Santa Clara, CA$161,750
San Francisco-Oakland-Berkeley, CA$157,490
Washington-Arlington-Alexandria, DC-VA-MD-WV$126,040
Seattle-Tacoma-Bellevue, WA$120,750
Boston-Cambridge-Nashua, MA-NH$117,560

Frequently Asked Questions

Who earns more: Market Research Analysts and Marketing Specialists or Web Developers?
Web Developers professionals earn more, with a median salary difference of $13,980 (18.2% higher) as of 2024 BLS data.
What is the salary range for Market Research Analysts and Marketing Specialists?
Market Research Analysts and Marketing Specialists salaries range from $42,070 (10th percentile) to $144,610 (90th percentile), with a median of $76,950.
What is the salary range for Web Developers?
Web Developers salaries range from $48,560 (10th percentile) to $162,870 (90th percentile), with a median of $90,930.
How many Market Research Analysts and Marketing Specialists and Web Developers jobs are there?
There are approximately 861,140 Market Research Analysts and Marketing Specialists positions and 78,860 Web Developers positions nationwide according to 2024 BLS data.
Is it worth switching from Web Developers to Market Research Analysts and Marketing Specialists?
Career decisions depend on many factors beyond salary. Market Research Analysts and Marketing Specialists has a median salary of $76,950 while Web Developers earns $90,930. Consider job satisfaction, growth prospects, required education, and work-life balance.

Career Resources

Career Change Resources

Explore tools and guides for transitioning between careers.

Professional Certifications

Find certifications that can boost your earning potential.

Online Degree Programs

Browse accredited online degrees relevant to these careers.

Resume Writing Services

Get professional help crafting a standout resume.

Explore More

Cost of Living by CityCollege & University DataSalary Calculators

Was this data helpful?

Data verified March 2026 · Source: U.S. Bureau of Labor Statistics OEWS